Amy Jewellery Designers started in 2010, but in just five years it changed the way people thought about ornaments. It has carved a niche space in the global designer jewellery market.Amy has raised the art of jewellery designing to a new level.It has been a remarkable journey. From a small handicraft workshop at Edappally in Kochi,the commercial capital of Kerala, to a name to be reckoned with in the global scene, Amy has come a long way. Today, Amy is noted for the successful marriage of traditional wisdom in jewel manufacturing and most modern technology available in jewellery designing. Art and craftsmanship dovetail to perfection at Amy.

    Amy infused a fresh breath of creativity into jewellery designs, with its unique designs inspired by traditional and ethnic art forms. Amy’s designs are inspired from the structural designs of art forms like Kathakali, but they imbibe the inherent energy from these art forms. In that sense, Amy’s designs carry the soul of Indian ethnicity in their core. Amy has now flourished. From a single unit workshop, it is now a conglomerate of units like Amy Jewellery Designers, Amy Exports and Imports, Amy Gold and Diamond LLC and Amy Design Institute.

    Amy is now reaching out to wider horizon spread across the globe, but has got its foot firmly planted in the soil. Amy is a movement, like nothing else. It all began with the vision of one person – Sachu T. Russak. He was determined to change the rules of the game, and he did it with panache. In simpler terms, he revolutionized the art of jewellery designs and manufacturing methodologies in jewellery industry.